The best messaging

Often the best email your company will ever think about it is the one you never plan on sending.

The best social media post will usually not even try to promote your company.

Successful companies are the ones that treat their customers with a level of respect and appreciation equal to the bartender who knows when to recommend a drink based on your mood and when small talk is exactly what you need.

So next time you think about over-leveraging your brand, remember that every customer has the right to walk right out of your bar, or more importantly, to become your friend.

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