I may have been called out a few times for over-complicating projects and I’m OK with it because sometimes addition plus addition equals subtraction. That may sound like my mind has derailed and I should be off to the loony bin, but let me explain.
Not because they aren’t a great idea, but because most marketing types assume customer loyalty can be bought.
Often the best email your company will ever think about it is the one you never plan on sending.
The best social media post will usually not even try to promote your company.
Successful companies are the ones that treat their customers with a level of respect and appreciation equal to the bartender who knows when to recommend a drink based on your mood and when small talk is exactly what you need.
Sometimes the best way to make anything pop out of the marketing white noise is to truly take on topics people are talking about and to use iconic pop culture imagery as a way to expand that reach to new levels. That’s exactly what i did for Top Bet where taking the sports conversation into the pop culture realm brought in some startling results.
The Christmas spirit is something we all love and appreciate. It brings us together and inspires each and every one of us to hope and dream of what is possible in even the smallest of actions.
Personally it’s remarkably easy to put these values of doing good into practise. Donating, fundraising, gifts, warm hugs, or well wishes… they all help change the world one action at a time. Seeing these opportunities to take that extra step, attend that one awareness-building event, or rallying your contacts for a cause all turn up once we stat looking for them.
No posts in two years and all I have to show for it is this really out-of-date blog!
While some things haven’t changed (I can tend to be very verbose), the last two years have really helped bring a clarity to community building, and most importantly to how to be less pompous. A major theme throughout this period has engagement and connecting people through their passions.
In my personal world much of this revolved around bringing awareness and supporting the great work of others related to community-engagement, the political process, the environment, human rights. Through the many amazing speakers, events, and experiences, some lights have definitely started to turn on upstairs to what drives me and what true engagement is built on.
As we covered in part 1 of Why your Social Business will be a hit, the future is not about more ways to connect with your customers. The future is about building a synergy between your products/services, your customers, and your employees. The future is about building a business that defines a social ecosystem build on mutual innovation, insights, and real-time feedback. Make your customers happier, engage your staff to new levels, and shift a company into a community.
Yes, ‘The Social Network’ dominated headlines in 2010 with Facebook, Twitter, and the Academy Award-winning film grabbing headlines for everything from starting political revolutions, changing the way we use language, privacy concerns, and the over-bearing psyche of its fragile founder.
Contests and sweepstakes may have been your parents weekly routine along with buying cigarettes and catching a ballgame but today they are one of the most savvy marketing tools businesses have available. Even more important, contests and sweepstakes can act as the most cost-effective customer insight, loyalty, and social media tool within your corporate retention strategy.
Everyone that I work with comes to me to solve for a very key business purpose: we want to increase our business’ revenue without increasing our budget.
As contradictory as this may be, the reality is this: every business either must invest in infrastructure that redefines and optimizes each essential element of the customer experience to drive down budgetary marketing spends in the future, or define operational costs that drive customer retention. Continue reading