Sometimes the best way to make anything pop out of the marketing white noise is to truly take on topics people are talking about and to use iconic pop culture imagery as a way to expand that reach to new levels. That’s exactly what i did for Top Bet where taking the sports conversation into the pop culture realm brought in some startling results.
A major software company has an beautifully complex dilemma: Our main customers love the product so much that they drive most of our sales, even though we don’t pay them to. Wish you had that problem don’t you? Well the main issue at hand is how to nurture this product advocacy and more importantly, evaluate every internal program budgeted to effect increases to that figure. Continue reading
Client: Cansecwest.com SecWest.com
Its a definite challenge bringing 500 professionals from all over the world, from an age range as wide as 22 to 55, who’s favourite activities are impossible to decipher because many are intellectual introverts, and where some some extremely conservative interests and some have the wildest fantasies you can imagine. Welcome to the world of Internet Security Professionals, aka Hackers and to Canada’s largest Internet Security Conference: CanSecWest 11.
Key was a custom event display system, optimized positioning of social media touch-points, versatile back-end tagging system, blog, and relational content display. The system is one-of-kind within the industry and gives management access to tools to streamline their business.
Client: In development
Developing a full web-POS-Email integration application will allow most in the hospitality industry to take advantage of key product insights that have not been available to them before. Once completed, the system will allow these business to finally have a direct connection to their customer base, analytics, and track inventory usage.
Every business can manage their communication, marketing campaigns, VIP programs, retention programs, and contesting in a much more efficient manner. This system does all that, automatically and brings huge long-term benefits to both the customer, company, and employees.
Client: Cansecwest.com Eusecwest.com
Conferences rarely challenge their attendees, nor strive to make their experiences more memorable. Both of these are exceptional referral tools and generate long-term growth as well as increase the brand perception versus your competitors. For the SecWest conference series, I tailored elements of their experience and closing parties to ensure lasting memories and residual returns.
Email marketing is commonly misunderstood and overused in the most ineffective way. With essential research, and re-focusing of the strategic objectives, and an aim to personalize for the sake of greater returns, email can become your most effective marketing tool. In revamping how email was used at Bodog, the customers gained value and the client earned higher retention rates along with ROI.
As soon as your company expands to a point where person sales teams are no longer possible, a loyalty program is essential. For this massive online customer-base, I designed a loyalty & rewards system that targets the full range of customer demographics and integrated cross-sell opportunities to ensure increased customer value mechanics.
Client: BetUS.com / Insiders Betting Digest
The power and effect well-crafted direct mail pieces can make is breath-taking for the marketing world. The staying power, referrals generated, and customer added value can resonate and become the key component of your customer marketing strategy. For BetUS, creating and publishing this series of sports magazine as a free service became central to shifting from a service company to a sports culture provider.