Not because they aren’t a great idea, but because most marketing types assume customer loyalty can be bought.
A major software company has an beautifully complex dilemma: Our main customers love the product so much that they drive most of our sales, even though we don’t pay them to. Wish you had that problem don’t you? Well the main issue at hand is how to nurture this product advocacy and more importantly, evaluate every internal program budgeted to effect increases to that figure. Continue reading
Architecture is fascinating. From it’s inter-weaving constructs, to its cultural influence, and how materials interlink in varying styles to create artistic forms with purpose, Architecture is one of the most complex hand-made achievements of humanity. It took until I left architecture school to finally understand one of it’s most complex dimensions, the 6th dimension for some, is the complexity that links business demands, legislation, and cost controls with form. In this complexity, the inspiration exists that will make even the smallest of marketing teams able to manage tens of thousands of customers.