Tag Archives: social media

The best messaging

Often the best email your company will ever think about it is the one you never plan on sending.

The best social media post will usually not even try to promote your company.

Successful companies are the ones that treat their customers with a level of respect and appreciation equal to the bartender who knows when to recommend a drink based on your mood and when small talk is exactly what you need.

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Lots changes over two years but the marketing rules only get clearer

No posts in two years and all I have to show for it is this really out-of-date blog!

While some things haven’t changed (I can tend to be very verbose), the last two years have really helped bring a clarity to community building, and most importantly to how to be less pompous. A major theme throughout this period has engagement and connecting people through their passions.

In my personal world much of this revolved around bringing awareness and supporting the great work of others related to community-engagement, the political process, the environment, human rights. Through the many amazing speakers, events, and experiences, some lights have definitely started to turn on upstairs to what drives me and what true engagement is built on.

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Why your Social Business will be hit. Pt. 2

As we covered in part 1 of Why your Social Business will be a hit, the future is not about more ways to connect with your customers. The future is about building a synergy between your products/services, your customers, and your employees. The future is about building a business that defines a social ecosystem build on mutual innovation, insights, and real-time feedback. Make your customers happier, engage your staff to new levels, and shift a company into a community.

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Why your Social Business will be hit

Yes, ‘The Social Network’ dominated headlines in 2010 with Facebook, Twitter, and the Academy Award-winning film grabbing headlines for everything from starting political revolutions, changing the way we use language, privacy concerns, and the over-bearing psyche of its fragile founder.

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The Marketing and Strategic Trends for 2011

What’s 2011 going to look like for your business and what new marketing trends will key your success this upcoming year? They’re the sort of questions every business poses itself, especially considering the majority of owners are going from a soft financial year to a much more optimistic one.  TrendWatching.com has compiled their list of ‘Crucial Consumer Trends for 2011,’ so let’s take a look at those and see how we can start earning your business more money. Continue reading

How social media is changing the CEO position

Social Media and the rise of the ‘network society’ continue to fuel the futurists in all of us. The facts are undeniable about the surging use and the promise that it brings is re-defining culture today.

One of the most notable pieces on this was based on Erik Qualman’s work: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

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